Have you ever wondered what it takes to start a successful urban clothing brand? I have, but seeing as how most how to’s on the web are from people that never did, I’ve decided to write a blog documenting the building of my brand Monument Ltd from the ground up. using my wheat paste campaign, and other street marketing techniques I will set up a plan, put it in to action, and post the out come of each step on this site. Along with new products and news. The Business model for Monument ltd was simple keep it grass roots, make everything in limited quantities and make every thing by hand. I would make art that I want to hang on my wall and apparel that I wanted to wear. After that I would just hope others liked what I was doing and want to get involved. No big marketing plans to take over the world, just a dope brand with dope style built with passion and heart.
A Man A Brand A Plan by Cam of Monument ltd
